ServiceNow Singapore FinTech Festival

ServiceNow | 2023 | Singapore

Turning Fintech Visibility into Qualified Pipeline

ServiceNow’s Singapore FinTech Festival 2023 presence was designed to convert large-scale event visibility into qualified conversations and measurable lead generation. The platform used the message “The World Works with ServiceNow” to guide audience engagement and connect the brand to financial services transformation.

3

Days

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66K‍

Record-Breaking Attendees Within the Event Ecosystem

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3

Steps Qualification Journey Converting Participation into Lead Capture

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Multi-Touch Journey

Across pre-event, on-site, and post-event engagement

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Objectives

To strengthen ServiceNow’s position within the fintech ecosystem by increasing brand relevance, generating qualified leads, and enabling high-value engagement with senior decision-makers.

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